Stolichnaya Ice will merge on the East

The Russian cocktail will try to begin a new life in Asia

Yesterday on "Ochakovo" Brewery, the new manufacturer of cocktail Stolichnaya Ice carried out under license of FKP Sojuzplodoimport within 10 years has been started in manufacture. The first some months are planned to deliver drinks in the countries of the Middle East and Southeast Asia where they will be on sale on public catering establishments, in shops Duty Free and in diplomatic wholesale warehouses, and only by New year these cocktails can appear and on the Russian counters. However, analytics believe, that if abroad the cocktail and will be in demand, in Russia of success to wait does not follow.

The agreement on release and realization of cocktails Stolichnaya Ice has been signed between"Ochakovo", FKP"Sojuzplodoimport" and his official distributor - by company Al Maidan Alco F.Z.E. - at the end of August. The cocktails having a fortress of 7 %, are prepared on the basis of vodka "Stolichnaya". Drinks will be issued in glass container in volume 0,275ml . The first party of cocktails will go in United Arab Emirates, and then and to other countries of the Arabian world. According to preliminary researches, the provisional sales volume in this region will make over 50 thousand decalitres one year.

RBC newspaper   06/09/2005